Email marketing is something most companies have some familiarity with. It’s been around since email was first invested so it’s not something strange and new to most SMBs. However, there are an incredible number of useful email marketing tools you may have never heard of so in an effort to help you get better at a key piece of the marketing puzzle the team at Lift Conversions has put together a list of tools we think can have a real impact on the success rates of your email marketing campaigns. Should you need expert assistance with any of these tools, or with your in-house email marketing efforts, just give us a call or submit a contact form to schedule a consultation.
Mailchimp is an all-in-one marketing platform that helps businesses create, send, and track email campaigns, manage customer relationships, build websites, and automate marketing tasks.
Its comprehensive features, ease of use, and affordable pricing plans make it a popular choice for email marketing, CRM, website building, and automation.
Benchmark Email is an email marketing platform designed for small and medium-sized businesses. It offers a user-friendly interface, a variety of features to help you create and send effective email campaigns and affordable pricing plans.
This is a good option for businesses that are new to email marketing or that have a small budget. It’s easy to use and has a variety of features to help you get started.
Crystal takes a unique approach to email marketing, not focusing on email creation itself but on personalizing your communication based on recipient personality. It’s more of a personality data platform that helps you tailor emails to resonate with individual recipients.
Crystal is a valuable tool for anyone who wants to personalize their communication and build stronger relationships with customers, leads, or colleagues.
Sender strikes a sweet spot between affordability and functionality. Its free plan is generous, and its paid plans offer impressive features at competitive prices.
Sender’s automation capabilities are particularly noteworthy, making it a solid choice for businesses looking to personalize and scale their email marketing efforts.
Omnisend is an omnichannel marketing platform designed specifically for e-commerce businesses. It goes beyond just email marketing and empowers you to engage your customers across multiple channels.
The platform is user-friendly and offers comprehensive documentation and support resources. Give it a shot with the free plan and see how it fits into your outline.
Constant Contact is a widely recognized email marketing platform, catering primarily to small and medium-sized businesses (SMBs). It offers a user-friendly interface and diverse features to suit various marketing needs.
Constant Contact is a solid choice for SMBs seeking a comprehensive email marketing solution with additional marketing tools and flexible pricing plans.
Snov.io is a comprehensive sales automation and acceleration platform, primarily focused on lead generation and outreach for B2B businesses.
It offers a suite of tools for prospecting, email verification, email campaigns, drip campaigns, email tracking, and CRM integration.
Clearout is a popular email verification and validation service that helps businesses improve their email deliverability and marketing ROI.
Clearout offers flexible pricing plans to suit different needs and budgets. You can purchase credits for individual verifications or subscribe to monthly plans for high-volume usage.
Drip is a powerful e-commerce marketing automation platform that helps businesses personalize customer journeys, automate repetitive tasks, and drive sales.
It allows you to create targeted email campaigns, trigger automated email sequences based on customer behavior, and track your results in real-time.
EmailOctopus stands out as a user-friendly and affordable email marketing platform, designed with the needs of smaller businesses, bloggers, nonprofits, and creatives in mind.
At time of writing they offer a free plan, making it an excellent option for those starting or with a smaller list. Paid plans are based on the number of subscribers.
Encharge is an email marketing platform geared towards product-focused businesses, helping them track user actions within their product and use that data to personalize email campaigns and optimize conversion rates.
They offer both a free plan and paid plans so you can give the system a test drive prior to committing your money to a subscription.
NotifyVisitors is a cloud-based platform that empowers businesses to engage with their website visitors and customers across multiple channels, including web push notifications, email, SMS, in-app banners and surveys.
It aims to create personalized experiences that drive conversions, retention and loyalty. They have a range of paid plans to choose from if the platform is for you.
ActiveCampaign is recommended as a platform that combines email marketing, marketing automation, CRM and sales automation features to help you create personalized customer experiences across multiple touchpoints.
When you need a comprehensive platform to manage customer relationships, automate marketing and sales processes and create personalized customer experiences, ActiveCampaign is a strong contender.
Newoldstamp is an email signature management platform that helps businesses create and manage professional email signatures for their entire team.
It helps make email signatures consistent, on-brand and impactful, leaving a positive impression on every recipient.
Acoustic allows you to create and send beautiful emails with a drag-and-drop editor, pre-designed templates and mobile-friendly designs.
Acoustic Email offers flexible pricing plans based on the number of emails you send per month. Check out their rates if you’re interested.
Mailmunch is a platform offering both lead capture and email marketing tools for businesses of all sizes. It helps you acquire new leads from your website and then convert them into loyal customers through engaging email campaigns.
This is a user-friendly and affordable platform that can be a good fit for businesses looking for a simple yet effective solution for lead capture and email marketing.
Smartlead focuses on streamlining cold email outreach for B2B businesses, aiming to increase deliverability and engagement.
It combines email address finding, email verification, email campaign management, and email analytics in one platform.
Brevo packs a punch when it comes to email marketing and phone communication. It lets you create stunning emails, automate campaigns, connect with leads and customers via phone and track results in real-time.
They have a range of plans – including a free plan – so there’s nothing stopping you from checking it out when you need a new email marketing platform.
HubSpot Email Marketing is a tool within the broader HubSpot Marketing Hub platform. It caters to businesses of all sizes, offering a mix of email creation, automation, segmentation, and analytics capabilities to help you achieve your marketing goals.
While not available as a standalone product, it’s included within the HubSpot Marketing Hub, featuring a tiered pricing structure based on the number of contacts you manage.
This free email testing tool helps businesses ensure their emails will render correctly across different email clients and devices. It provides features like multiple client previews, spam scoring, link checking and more.
If you simply need to test emails before sending, the free tool is perfect. If you need to send bulk emails and track performance metrics, the paid Email Delivery Service could be a good fit.
While Litmus offers a robust email testing and optimization platform, they don’t directly offer email marketing functionalities like list management, campaign creation, and automation.
Their core expertise lies in ensuring your emails render beautifully and perform optimally across different inboxes and devices.
ReachMail.com is a bulk email marketing platform catering to businesses of all sizes. Its core features revolve around list management, campaign creation, automation and analytics.
Its free plan makes it accessible for beginners, while paid plans offer additional features and higher sending limits for growing businesses.
Target Hero is a platform specifically designed for B2B businesses to help find and engage the right decision-makers within target accounts.
It focuses on facilitating account-based marketing strategies, aiming to drive higher return on investment through personalized outreach and engagement.
Mad Mimi is a fun and user-friendly email marketing platform suitable for businesses of all sizes, from solopreneurs to small and medium-sized enterprises.
Its interface is known for its playful nature and boasts a range of features to help you connect with your audience through email.
CakeMail.com is an email marketing platform designed for all businesses, from startups to established companies. It offers a comprehensive set of features to help you create, manage and analyze your email campaigns effectively.
This is a powerful and user-friendly email marketing platform with a strong focus on automation, personalization, and AI-powered features.
Mailjet is a cloud-based email marketing and transactional email service used by businesses of all sizes to send both marketing and transactional emails.
It boasts a user-friendly interface, reliable deliverability, and a range of features to help you achieve your email marketing goals.
Flashissue is an email marketing platform specifically designed for Gmail users. It integrates seamlessly within your Gmail inbox, allowing you to create, send, and track professional newsletters directly from your familiar interface.
Flashissue is a convenient and user-friendly solution for Gmail users who want to send professional newsletters without the hassle of switching to a separate platform.
AWeber is a well-established email marketing platform offering a user-friendly interface, a robust set of features, and reliable deliverability, making it a popular choice for email marketing campaigns.
This is an email marketing platform suitable for a wide range of users. Its interface, features and pricing make it a good choice for beginners and growing businesses.
iContact is an established email marketing platform boasting an impressive range of features – all geared toward helping you create, manage and track email campaigns.
If you prioritize deliverability, comprehensive features, and flexibility, iContact could be a valuable asset for your marketing strategy.
Campaign Monitor is a versatile email marketing platform suitable for a wide range of businesses. Its user-friendly interface, rich feature set, and focus on automation and personalization make it a good choice for beginners and experienced marketers alike.
However, if you require insanely high deliverability rates, more budget-friendly pricing or a highly customizable drag-and-drop editor, you might consider exploring other platforms that cater to those needs.
Disclaimer: These tools are like power-ups for marketing: awesome options, but results depend on specific need. Test, tweak and choose a perfect fit from the results delivered.
