We’re proud to share that our founder, Spencer Wade, has been repeatedly selected to serve as a judge for the prestigious International ECHO Awards. This ongoing recognition reflects his continued contributions to the marketing industry and his deep expertise in evaluating high-performing, data-driven campaigns.

Serving as an ECHO Awards judge reinforces Lift Conversions’ commitment to excellence in strategy, performance marketing, and measurable results.

The ECHO Awards recognize marketing campaigns that demonstrate exceptional creativity, strategy, and measurable results. Judges are selected from experienced leaders across the marketing industry who evaluate entries and determine the campaigns that set the standard for excellence.

2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2024 | 2025 | 2026

Spencer has once again been selected to join the expert judging panel for the current 2026 season. Returning as an industry leader, he evaluates the latest boundary-pushing, data-driven campaigns, analyzing how modern brands integrate complex tracking, cross-platform targeting, and precision automation to secure maximum market impact.

As a returning judge, Spencer will contribute his expertise in strategy, performance marketing, and conversion optimization to help evaluate campaigns demonstrating the highest level of creativity, effectiveness, and measurable impact.

Spencer Wade was again selected to serve as a judge for the ANA International ECHO Awards. The awards continue to recognize the world’s best data-driven marketing campaigns and highlight the agencies and brands pushing the industry forward.

As a returning judge, Spencer contributed his expertise in strategy, performance marketing, and conversion optimization to help evaluate campaigns demonstrating the highest level of creativity, effectiveness, and measurable impact.

Spencer served as a judge for the ECHO Awards, marking another year of recognition for his expertise in evaluating innovative marketing campaigns. The 2024 awards celebrated campaigns that delivered exceptional creativity, strategy, and measurable results across multiple marketing disciplines.

Spencer lent his performance optimization insights to review high-caliber submissions during this cycle. He analyzed campaigns that set new industry standards for conversion tracking, cross-channel engagement, and advanced attribution modeling during a period of rapid digital transformation.

As a returning expert panelist, Spencer evaluated data-driven strategies from global entries navigating unique consumer behaviors and shifting market dynamics. His focus centered on identifying campaigns that successfully balanced creative digital storytelling with strict data compliance and measurable return on ad spend.

This year marked a significant milestone as the awards were administered by the Association of National Advertisers (ANA) for the first time, bringing more than a century of marketing leadership and experience to the event. Spencer was selected to join hundreds of industry jurors to evaluate the best global, data-driven campaigns across dozens of categories.

Spencer maintained his streak as an industry juror, assessing cutting-edge creative and strategic executions submitted by leading global agencies. He focused on evaluating emerging marketing technology integration, automated personalization strategies, and campaigns that achieved massive audience reach without sacrificing core conversion metrics.

Spencer served as a judge during a year that featured outstanding marketing campaigns and submissions from many of the most respected brands and agencies in the industry. The panel scrutinized entries on their tactical precision, rewarding teams that turned complex audience segments into highly profitable, multi-channel direct response campaigns.

Marking the beginning of his multi-year judging legacy, Spencer was selected to participate in evaluating submissions across multiple rigorous judging rounds. The campaigns reviewed during this year beautifully demonstrated the growing innovation and creativity within the marketing industry, establishing the benchmarks that would shape his future evaluation criteria.