The Challenge
Weiland Button, PLC, a traffic and criminal law firm in Richmond, Virginia, needed a comprehensive digital marketing partner who could handle every aspect of their online presence. They required expert management across Google Ads, website design, SEO, and ongoing maintenance to compete effectively.

Building visibility in Richmond’s competitive legal market
The firm faced the challenge of establishing strong digital visibility in a crowded legal marketplace where potential clients had numerous options. They needed campaigns that could generate qualified leads while maintaining cost-effectiveness, plus a website that conveyed professionalism and converted visitors into consultations.
Beyond just advertising, Weiland Button required ongoing website management, Local SEO optimization, and coordination across multiple directories and data aggregators. When the firm underwent a name change, they needed seamless content updates across all digital properties without disrupting their search rankings or online visibility.
Without a reliable partner to handle their complete digital ecosystem, the law firm risked inconsistent messaging, website downtime, and missed opportunities in search results. They needed an agency that could deliver comprehensive services while maintaining the technical excellence required for a professional legal practice.
1,766
Total Conversions
Generated 1,766 conversions via Google Ads since partnership began in 2020.
18.09%
Conversion Rate
Achieved 18.09% conversion rate across all campaigns demonstrating quality traffic.
25+
First Page Rankings
Secured 25+ first page keyword rankings for competitive legal search terms.
“100% recommend. I trust Lift Conversions with my website in general and SEO marketing both organic and PPC with terrific results. Not only that, but they’re quick to respond to any potential website/SEO issues – even if they are physically located in a different state. A trustworthy and overall great business partner to have indeed!”

John Weiland
Founder/ Partner – Weiland Button, PLC

The Process
Since 2020, we have managed their Google Ads effort, handled their website redesign, managed their Local SEO and SEO strategies, updated their content after a firm name change, and provided ongoing website management. We also handle directory and data aggregator listings for the firm ensuring consistent information.
Comprehensive digital services delivering zero website downtime and consistent lead generation for the law firm.
We achieved 1,766 conversions via Google Ads with an impressive 18.09% conversion rate for all campaigns, demonstrating our ability to target qualified prospects actively seeking legal representation. The campaigns focused on traffic violations and criminal defense cases throughout the Richmond market.
We secured 25+ first page keyword rankings for competitive legal search terms while maintaining zero website downtime during our management. When the firm underwent a name change, we seamlessly updated content across their website, directories, and data aggregators without disrupting their search visibility or online presence.

Conclusion
Since partnering in 2020, Weiland Button, PLC has benefited from comprehensive digital services that handle every aspect of their online presence. Zero website downtime and consistent performance demonstrate our commitment to reliability and results.
Years of reliable partnership and technical excellence
We have managed their complete digital ecosystem including Google Ads, website management, Local SEO, and directory listings. When the firm underwent a name change, we handled all content updates seamlessly across every platform without disrupting their search rankings or generating any website downtime.
Delivering exceptional conversion rates and visibility
With 1,766 conversions at an 18.09% conversion rate, Weiland Button receives exceptional value from their Google Ads investment. Combined with 25+ first page keyword rankings and zero downtime during our management, the firm maintains a dominant digital presence that consistently generates qualified leads throughout Richmond’s legal market.
“100% recommend. I trust Lift Conversions with my website in general and SEO marketing both organic and PPC with terrific results. Not only that, but they’re quick to respond to any potential website/SEO issues – even if they are physically located in a different state. A trustworthy and overall great business partner to have indeed!”

John Weiland
Founder/ Partner – Weiland Button, PLC












