The Challenge
THRIVE Enrichment Services, a Chicago-based autism nonprofit, needed assistance with applying for and managing a Google Ad Grant to expand their reach to families seeking autism support services. Without professional expertise, they risked application rejection or failing to maintain compliance requirements necessary to keep their grant active.
Securing vital resources for autism services
The Google Ad Grant application process is complex with strict eligibility requirements and ongoing compliance rules that many nonprofits struggle to navigate. THRIVE needed expert guidance to secure the grant and strategic management to maximize the monthly advertising allocation while avoiding compliance violations that could suspend their account.
Beyond just securing the grant, THRIVE required campaigns that would connect meaningfully with families searching for autism enrichment services, therapies, support groups, and educational resources throughout Chicago. Each audience required targeted messaging that demonstrated understanding of autism challenges and showcased THRIVE’s specialized programs.
Without professional Ad Grant expertise and ongoing strategic management, THRIVE risked missing opportunities to reach families desperately seeking autism support services. They needed a partner willing to work pro bono to help maximize their limited nonprofit resources while maintaining perfect compliance with Google’s strict requirements.
28%
Conversion Rate
Achieved 28% conversion rate generating highly qualified inquiries for autism services.
0
Compliance Issues
Zero compliance issues since Grant was approved maintaining perfect account standing.
0
Cost to Nonprofit
Zero-cost service working on pro bono basis maximizing nonprofit budget impact.
“We are a small, startup nonprofit organization that is focused on providing high quality programming, services and supports to a population that is, for all intents and purposes, unserved in our area: individuals with autism and/or intellectual or developmental disabilities with comorbid challenging behaviors, such as physical aggression, self-injury, elopement and property destruction. As such, we have a number of critical immediate needs, including funding, a facility and volunteers. We learned about the Google Ad Grant, and we thought it would be a perfect vehicle for helping us to raise awareness of and garner support for our cause. We felt strongly that we would qualify for the grant, but, as an all-volunteer organization without a digital marketing expert among us, we knew we would need help managing the grant to get the most benefit from it. We began making phone calls to certified ad grant management agencies, and we soon grew frustrated with the lack of responsiveness and the exorbitant costs. Fortunately, we reached out to Lift Conversions. We immediately knew that Lift Conversions was different from the other agencies because the owner and chief executive officer of the company answered the phone. No kidding, the head of the agency answered the phone. After we introduced ourselves and shared what we want to accomplish with him, he volunteered to evaluate our website and have his team do some ideation of potential advertising campaigns—free of charge. He immediately got back to us with a report that showed our loading times were too slow and could potentially cause our grant application to be rejected because of poor user experience. We spent the next weekend fixing the problems with our website, and then we applied for the grant. Thanks to the advice we received from Lift Conversions, we were approved for a grant! We called the agency back to inquire about the having them manage our grant. Not only did they agree to manage our grant, but they generously informed us that they would do so pro bono because they believe in the work that we do and they want us to be able to use our funding to serve individuals and families that desperately need our help. In addition to managing the grant for us, they are teaching us the fundamentals of ad grant management so, when our organization and staff grow, we will eventually be able to effectively take over that function ourselves. We are beyond grateful to Spencer Wade and his team at Lift Conversions for believing in us and supporting us. They are amazing people with both top notch skills and big hearts. We highly recommend them to any organization that is seeking digital marketing experts who are committed to both driving results and creating an impact.”
Director
THRIVE Enrichment Services
The Process
They needed assistance with applying for and managing a Google Ad Grant to expand their reach to Chicago families seeking autism support services. We work on a pro bono basis providing zero-cost service to maximize their nonprofit budget while delivering professional Ad Grant expertise.
Pro bono Ad Grant management delivering exceptional 28% conversion rate with zero compliance issues since approval.
We achieved conversion rates of 28%, demonstrating our ability to target families actively searching for autism enrichment services, therapies, and support programs throughout Chicago. The exceptional conversion rate shows campaigns connect with highly qualified audiences genuinely seeking help for children with autism.
We maintained zero compliance issues since Grant was approved, protecting THRIVE’s access to up to $10,000 monthly in free advertising. They rated us five stars for our work. The zero-cost service on a pro bono basis allows THRIVE to maximize their limited nonprofit budget while receiving professional Ad Grant management that expands their reach to families throughout Chicago.
Conclusion
THRIVE Enrichment Services achieved a 28% conversion rate with zero compliance issues since Grant approval through pro bono Ad Grant management. The zero-cost service maximizes nonprofit budget impact while delivering professional expertise.
Pro bono commitment to autism services
They needed assistance with applying for and managing a Google Ad Grant and we work on a pro bono basis providing zero-cost service. We secured their Grant approval and have maintained zero compliance issues since approval, protecting their access to free advertising that expands their reach to Chicago families.
Exceptional performance supporting mission
With conversion rates of 28%, zero compliance issues since Grant was approved, and zero-cost service to the nonprofit, THRIVE receives professional Ad Grant management that maximizes their impact. They rated us five stars for helping them reach more families seeking autism enrichment services, therapies, and support throughout Chicago while protecting their limited nonprofit resources.
“We are a small, startup nonprofit organization that is focused on providing high quality programming, services and supports to a population that is, for all intents and purposes, unserved in our area: individuals with autism and/or intellectual or developmental disabilities with comorbid challenging behaviors, such as physical aggression, self-injury, elopement and property destruction. As such, we have a number of critical immediate needs, including funding, a facility and volunteers. We learned about the Google Ad Grant, and we thought it would be a perfect vehicle for helping us to raise awareness of and garner support for our cause. We felt strongly that we would qualify for the grant, but, as an all-volunteer organization without a digital marketing expert among us, we knew we would need help managing the grant to get the most benefit from it. We began making phone calls to certified ad grant management agencies, and we soon grew frustrated with the lack of responsiveness and the exorbitant costs. Fortunately, we reached out to Lift Conversions. We immediately knew that Lift Conversions was different from the other agencies because the owner and chief executive officer of the company answered the phone. No kidding, the head of the agency answered the phone. After we introduced ourselves and shared what we want to accomplish with him, he volunteered to evaluate our website and have his team do some ideation of potential advertising campaigns—free of charge. He immediately got back to us with a report that showed our loading times were too slow and could potentially cause our grant application to be rejected because of poor user experience. We spent the next weekend fixing the problems with our website, and then we applied for the grant. Thanks to the advice we received from Lift Conversions, we were approved for a grant! We called the agency back to inquire about the having them manage our grant. Not only did they agree to manage our grant, but they generously informed us that they would do so pro bono because they believe in the work that we do and they want us to be able to use our funding to serve individuals and families that desperately need our help. In addition to managing the grant for us, they are teaching us the fundamentals of ad grant management so, when our organization and staff grow, we will eventually be able to effectively take over that function ourselves. We are beyond grateful to Spencer Wade and his team at Lift Conversions for believing in us and supporting us. They are amazing people with both top notch skills and big hearts. We highly recommend them to any organization that is seeking digital marketing experts who are committed to both driving results and creating an impact.”
Director
THRIVE Enrichment Services
