The Challenge
This client, a roofing company in Chicago, had grown frustrated with their lack of visibility online. Their old website was outdated and failed to generate leads, while competitors with stronger digital strategies captured more and more of the market. They had no Google Ads campaigns in place and little understanding of Local SEO.
Chicago roofer wanted a marketing team
Without a coordinated approach, they struggled to reach homeowners in need of roofing services and found it increasingly difficult to stand out in a crowded local market. These gaps in their digital presence meant they were missing opportunities and losing potential business every single day.
Realizing they needed more than a quick fix, they began searching for an agency that could deliver a professional website, advertising expertise, Local SEO improvements, and a plan for reputation management that would protect their brand online.
They had no plan for managing online reviews and no understanding of how to leverage digital marketing to compete effectively. Ivan Hernandez knew his team delivered quality roofing work but needed expert help to translate that into online success.
1.1k
Ads Conversions
Our Google Ads efforts saw client’s conversion rate jump to 14.76%.
1.3k
Phone Calls
The campaign structure increased call volume by more than 288%.
$12k
SEO Click Value
The Local SEO package led to $15k in monthly SEO click volume.
“I hired Lift Conversations a little over 5 months ago. If you’re looking to take your business to the next stage, this is the marketing company to hire. They built my website from scratch and take care of all my SEO, my Google listing and Google Ads. This company really knows how to make your phone ring. Thank you, Spencer and the entire Lift Conversations team!”
Ivan Hernandez
Owner – Roofing by Hernandez
The Process
From building a new website to handling their online reviews, we provided a complete approach to digital marketing for this client for more than eight years, ensuring their funnel stayed full and their phones kept ringing. We developed their brand online from the ground up with a comprehensive strategy.
We helped them through every challenge with reliable performance and dependable support over eight years.
We built a new WordPress website, designed to highlight their roofing services and generate qualified leads. Alongside the site, we launched and managed Google Ads campaigns that targeted local homeowners and delivered measurable results across Chicago’s competitive market.
Our team also created evergreen Local SEO content to improve rankings and expand their reach across Chicago. To protect their brand, we provided ongoing reputation management by monitoring reviews, helping respond to feedback, and guiding the client on best practices.
Conclusion
For more than eight years, we continued to deliver reliable performance and dependable support. The client was able to focus on their business knowing their digital presence was strong, consistent, and up to date.
We helped them through every challenge
Over time, we expanded support to include special requests and regular consultations. The client was able to focus on their roofing business knowing their digital marketing was handled by experts who understood the local Chicago market and what it takes to succeed.
A partnership built on trust and results
We built the company a new WordPress website, launched Google Ads campaigns, created Local SEO content, and provided ongoing reputation management. Each service worked together to create a complete digital presence that generated leads consistently.
“This company really knows how to make your phone ring. Thank you, Spencer and the entire Lift Conversations team!”
Ivan Hernandez
Owner – Roofing by Hernandez
