The Challenge
Love Your Brain, a Vermont-based nonprofit focused on Traumatic Brain Injury awareness and support, needed expert Google Ad Grant management to expand their reach to individuals, families, and caregivers affected by TBI. Without proper campaign expertise, they risked underutilizing their grant allocation and missing opportunities to connect with their community.

Reaching TBI survivors and caregivers nationwide
The nonprofit required campaigns that could reach people searching for TBI resources, recovery programs, support groups, and educational materials while maintaining Google’s strict Ad Grant compliance requirements. Without expert management, they risked losing their grant status or failing to maximize their monthly allocation effectively.
Beyond just securing clicks, Love Your Brain needed campaigns that would connect meaningfully with TBI survivors seeking community, families searching for resources, and healthcare providers looking for patient support programs. Each audience required different messaging and targeting strategies to be effective.
Without dedicated Ad Grant expertise, the nonprofit struggled to balance compliance requirements with campaign performance while reaching their target audiences. They needed a partner who understood both nonprofit marketing and the technical complexities of maintaining Ad Grant eligibility while driving meaningful engagement.
8,900
Total Clicks
Generated 89,000 clicks connecting people with TBI resources and support since 2019.
1.32M
Impressions
Delivered 1.32 million impressions expanding reach to TBI survivors and caregivers nationwide.
7%
Click-Through Rate
Achieved 7% click-through rate demonstrating highly relevant targeting and messaging.
“Spencer and his team were very thorough and helpful for Google Adwords strategy and execution for our nonprofit, LoveYourBrain. Highly recommend working with then!”

Kyla
LYB

The Process
We have managed their Google Ad Grant since 2019, handling all campaign structuring, optimization, compliance monitoring, and strategic planning. Our approach ensures Love Your Brain maximizes their monthly grant allocation while maintaining the strict compliance requirements necessary to keep their grant in good standing.
Strategic Ad Grant management delivering 89,000 clicks and 1.32 million impressions with consistent 7% click-through rate.
We created campaigns targeting TBI survivors searching for recovery resources, families seeking support information, and healthcare providers looking for patient programs. The 7% click-through rate demonstrates our ability to reach highly relevant audiences with compelling messaging that resonates with people affected by traumatic brain injury.
We delivered 89,000 clicks and 1.32 million impressions since 2019, significantly expanding Love Your Brain’s reach to individuals and families nationwide. The client rated us five stars for our work. Our ongoing management ensures campaigns remain compliant while maximizing impact for the TBI community.

Conclusion
Since 2019, Love Your Brain has achieved 89,000 clicks and 1.32 million impressions through strategic Google Ad Grant management. The 7% click-through rate demonstrates our ability to connect the nonprofit with people actively seeking TBI resources and support.
Years of consistent Ad Grant performance
We have managed their Google Ad Grant since 2019, ensuring campaigns remain compliant while maximizing impact for the TBI community. The account has maintained good standing throughout our partnership while consistently reaching people searching for traumatic brain injury resources, recovery programs, and support services.
Connecting people with life-changing resources
With 89,000 clicks, 1.32 million impressions, and a 7% click-through rate, Love Your Brain has significantly expanded their reach to TBI survivors, families, and caregivers nationwide. The client rated us five stars for our strategic Ad Grant management that helps them fulfill their mission of supporting the traumatic brain injury community.
“Spencer and his team were very thorough and helpful for Google Adwords strategy and execution for our nonprofit, LoveYourBrain. Highly recommend working with then!”

Kyla Pierce
Love Your Brain












