Kappa Alpha Order, the oldest fraternal organization in America, needed to expand their digital reach and visibility but lacked the expertise to navigate the Google Ad Grant application process. Without professional guidance, they risked missing the opportunity to secure up to $10,000 monthly in free advertising.

The organization understood the value of digital advertising but had no experience with Google Ads management or the strict compliance requirements necessary to maintain Grant eligibility. They needed an agency partner who could not only secure the Grant but manage it effectively long-term.

Beyond just obtaining the Grant, Kappa Alpha Order required a sophisticated campaign structure that could adapt to breaking news stories, college updates, and national fraternal news to benefit the organization’s reputation and recruitment efforts across the country.

Without proper advertising expertise and Grant management experience, the fraternal organization was missing opportunities to connect with prospective members, alumni, and supporters. They needed a partner who understood both nonprofit compliance and fraternal organization marketing strategies to maximize their impact.

We helped them secure a Google Ad Grant via the application process where we took the lead on all requirements and compliance documentation. Once secured, we built their account out to specification and have managed it and their initiatives ever since 2015, ensuring continuous compliance and maximum impact.

We designed a sophisticated campaign structure that could adapt quickly to breaking news stories, college campus updates, and national fraternal news to benefit the organization. This flexibility allowed Kappa Alpha Order to maintain relevance and capitalize on timely opportunities for visibility.

The account has always been in good standing with Google’s strict Grant requirements, demonstrating our expertise in nonprofit compliance management. We’ve continuously optimized campaigns to maximize the monthly Grant allocation while maintaining quality scores and click-through rates that exceed Google’s standards.

Since launch in 2015, the account has spent more than $500,000 in free advertising while generating over 260,000 clicks and 10 million impressions. The campaign structure continues to support organizational goals effectively.

We’ve managed their initiatives ever since 2015, ensuring their account remains in good standing while maximizing the value of their Google Ad Grant. The sophisticated campaign structure allows them to respond to news stories, college updates, and fraternal developments in real-time for maximum benefit.

The account has delivered over 260,000 clicks and more than 10 million impressions, helping Kappa Alpha Order expand their reach nationwide. With more than $500,000 in advertising value secured since launch, the organization continues to strengthen their mission and connect with audiences across America.